Pinterest pins drive traffic up to 30 days and beyond

By , On May 28th, 2013. In Piqora Features.

Piqora recently studied the traffic generation potential of pins as they age. In other words we looked at the half life of a pin as well as the long tail age of a pin.

What we found was:

  1. 40% of the clicks happen within the first day.
  2. 70% of the clicks happen within first 2 days.
  3. Remaining 30% clicks come all the way through 30 days and beyond

Half Life of a Pinterest Pin

Content on networks like facebook and twitter is very ephemeral. Users glance at the feed and bounce when the feed reaches posts that they have seen before. Facebook can be a very in and out experience for a lot of users.

Pinterest is on the other hand is a network where users are searching for inspiration. It’s a task driven network. Users are looking for ideas, curating their boards, expressing taste and looking for ways to improve their life. That makes Pinterest as much as navigation and search driven network as it is a social feed driven network. This search and navigation behavior on Pinterest leads to old pins showing up in search results and driving traffic to your site.

Users coming from old pins are just as important as users clicking through on new pins and you need to make sure that if the old pins are out of stock or point to 404 pages, you create compelling landing experiences to better retain your old pin traffic. Piqora recently built a product called Gallery is designed just for that. Email us at hello@piqora.com to get a demo.

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Comments

  1. […] 59% of the purchases happened after the first week well into 2 months indicating that Pinterest has a strong memory and reminding power, almost as organic retargeting and that content on pinterest lives long as Piqora has found from its own data research before. http://blog.piqora.com/pinterest-pins-drive-traffic-up-to-30-days-and-beyond/ […]

  2. […] Os Pins de Artigos podem ajudar escritores, bloggers, empresas de comunicação online como jornais e revistas, etc a alcançarem novos leitores, gerar mais tráfego de referência para seus sites, além de prolongarem a vida útil de seus conteúdos. Como já sabido, as postagens no Pinterest tem vida útil bem mais longa do que em outras mídias sociais, de acordo com um estudo realizado pelo piqora. […]

  3. […] life cycle of a tweet is shorter than most every other post on social media (Pinterest may enjoy the longest life, for what it’s worth). Expectations on Twitter reflect this aura of immediacy, too. Convince and […]

  4. […] life cycle of a tweet is shorter than most every other post on social media (Pinterest may enjoy the longest life, for what it’s worth). Expectations on Twitter reflect this aura of immediacy, too. Convince and […]

  5. […] Pinterest traffic is proving to be the longest lasting social media post, so taking the time to create a pin in the perfect size it well worth the time. According to Piqora: […]

  6. […] Pinterest traffic is proving to be the longest lasting social media post, so taking the time to create a pin in the perfect size it well worth the time. According to Piqora: […]

  7. […] Pinterest traffic is proving to be the longest lasting social media post, so taking the time to create a pin in the perfect size it well worth the time. According to Piqora: […]

  8. […] tiene el ciclo de vida útil mas efímero de todas las redes sociales (si lo comparamos con la vida útil de los post en pinterest es realmente ridículo), lo cual refuerza el halo de inmediatez y rapidez de esta red social, en la […]

  9. […] 40% of Pinterest Pin clicks happen within the first day. […]

  10. […] primeros 2 días. 30% de los clics provienen de todo el camino a través de 30 días y más allá (Piqora, 2013). 35. La gente gasta entre $140 y $180 por compra. En cambio, en Facebook $80 y en Twitter $60 […]